Asian Indians or Indian Americans make 80 percent of South Asians and form a “model minority.”


LET's work togetheR TO REACH THEM

Asian Indians: Wealthiest, Most Educated
and Progressive Segment





Indian Americans (Asian Indians) comprise 80 percent of all South Asians in the United States; and are referred to as a “model minority.” That is because they are one of the wealthiest, most educated, progressive and tech savvy segments within the South Asian diaspora. They are also the third largest Asian group in the United States, with high disposable incomes (and we all know what that means for your business). At the current rate, the population of Indian Americans is expected to double in the next 15 years. There are two terms that aptly describe Asian Indians, and they are Change and Diversity.





The Whole is Indeed Greater
than the Sum of its Parts.



SAI is by far your best resource to reach the affluent and progressive Asian Indian diaspora of North America. Our holistic understanding of the pulse of this segment is unrivaled, and Aristotle's theory of "the whole is greater than the sum of its parts" adopted by Gestalt psychology in the twentieth century explains why.





Here's How:



Proprietary Database



impeccable recruitment





We have a segmented and proprietary database of Asian Indians (as South Asians). Our database is cream of the crop, and segmented as per age, income, language, regional origin in India, household size, profession and other metrics relevant to your industry. Our insights gleaning starts right at the recruitment, that is handled in-language when required, to access the fit.



Asian Indian Strategists



both first and second gen





We know this audience like the back of our hands, because we are one of them. Our strategists hail from the soil of the country we study, and we have both first and second generation Asian Indians on our core team. We speak their language (s), eat the same curries, and celebrate the same festivals. We understand the teething identity troubles, and acculturation process both first hand, and as Anthropologists.



Knowledge of Micro Cultures



these are the parts!





Asian Indians are diverse, and their understanding is equivalent to understanding the micro climates in environmental science. Each region of India has its own cuisine, clothing, culture, language, traditions and supersitions. We understand their dynamics and interplay, and how it impacts their acculturation. We also have a clear grasp of dharma, karma and reincarnation, and how it impacts they financial decisions.



Asian Indian Highlights



Affluent; 1 out of 9 are Millionaires



Asian Indians are by far the richest ethnic groups in the United States. Most of them work in highly skilled “specialty occupations” and their median household income of $100,000—is twice as high as that of US households. As per Merrill Lynch, there are up to 223,000 firms owned by Indians Americans, and 20,000 hotels in the United States belong to Indian Americans.



Gaining Visibility in Arts and Media



Indian Americans are increasingly becoming visible in spaces that have long been inhospitable to them, such as politics, arts and media. Add to this their low rates of poverty, incarceration, divorce and reliance on public welfare, and one can see why Indian Americans are sometimes called a “model minority” in the United States.



High Education



They attain graduate and professional degrees at nearly four times higher rates. Forty percent of Indians age 25 or over have degrees higher than a bachelor’s, (compared with 11 percent of U.S. population) and 72% hold a bachelor’s degree or more. (Diversity in America Magazine, 2018).



Asian Indian Highlights



Foreign Born Recent Arrivals



Over 80% of Indian-American adults are foreign-born, the highest percentage among the six largest Asian-American groups. Half of them are U.S. citizens, the lowest share among the six Asian American subgroups. This is a young segment, and very aspirational. Their acculturation patterns are like a moving target, hard to pin.



Tech Savvy and Early Adopters



Indian Americans are by far the earliest adopters of technology. They also like new gadgets, fast cars, and real estate. Being family oriented often translates into multiple gadgets, cars, and houses. Both first and second generation Asian Indians are adopting technology in a unique way, and their adaptation is fascinating.



Reside in Urban Centers



Indian Americans (Asian Indians) reside mainly in urban communities, with 60% distributed in the country’s large metros, 40% live in small towns and suburbs across every US state. They comprise the largest Asian group in the Midwest and South, followed by the Chinese. No matter where they reside, their diverse culture and values reside with them.



The "Hindoo" Monk



In 1893, Swami Vivekananda, whom the American press referred to as the “Hindoo monk of India,” visited Chicago to represent Hinduism at the first-ever Parliament of the World’s Religions. Swami Vivekananda was a Hindu monk and one of the most celebrated spiritual leaders of India. He was more than just a spiritual mind; he was a prolific thinker, great orator and passionate patriot. He worked tirelessly towards betterment of the society, in servitude of the poor and needy, dedicating his all for his country. He was responsible for the revival of Hindu spiritualism and established Hinduism as a revered religion on world stage.


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