It's not just in the name, but equally in the mythos. SAI being an abbreviation of South Asian Insights is not coincidence. The inspiration is mystic saint Sai Baba of Shirdi (1838-1918), whose religion is unknown to this date, and thus his devotees hail from all South Asian descents across the globe.
True to our name, SAI has comprehensive understanding of sub ethnicities, micro cultures and traditions. Our team of South Asian research scientists are widely travelled, linguistically diverse, and keep close ties with community ethos. Our multilingual moderators are fluent in Hindi, Urdu, Bengali, Telugu, Tamil, Marathi, Punjabi, and Persian. We understand the pulse of South Asians, speak the language, and use the same spices.