We are mind readers.
We are the opposite of consumer research.


pioneers of human vs consumer research

DECODING CULTURE



“The only effective way to understand what people mean Is to ignore what they say!”





Indeed, we have pioneered the paradigm shift from "consumer" to "human" research, while employing Gestalt principles and Zen Buddhism to understand behavior. We carefully draw out the distinction between ‘what people say’ and ‘what people do’ by employing psychological testing and immersive techniques. Our research methodologies are disruptive and revolutionary, both in approach and creative output, to identify your “real” target audience. We delve into personalities, identities, values, motivations, lifestyle and acculturation patterns, emotional (and economic) makeup, media usage, and shopping behaviorisms.



research METHODS & METHODOLOGIES





Human thought and behavior is too complex for any one method to capture. Thus, SAI employs multiple research methodologies Our senior team of cultural Anthropologists and Psychologists are trained to identify the emotional response to your brand, and hone your brand narrative.



FOCUS GROUP TESTING



We conduct both in-person and online focus groups, dyads and triads. Our focus groups testing involves deep psychological probes and projective techniques, such as story telling, metaphor elicitation, picture sorting, and more. Our multilingual moderators deliver in-language discussion in several languages, such as Chinese, Korean, Vietnamese. Tagalog, Japanese, Persian, Burmese, Sinhalese, Hindi, Urdu, Punjabi, and several other Asian dialects.



IN-DEPTH INTERVIEWS



In-depth interviewing is a time intensive evaluation research technique that involves conducting individual interviews with a small number of respondents. These could use employed to explore perspectives, contexts, usage, or brand perceptions. Primary advantage of in-depth interviews is much more detailed information than available through other data collection methods, such as surveys. They also may provide a more relaxed atmosphere in which to collect information.



ETHNOGRAPHIC FILM



We conduct in-home ethnographies, "day in the life" studies as well immersive interviews at work place, and ethnic enclaves.Actions speak louder than words, and seeing is believing. Thus, we capture all ethnographic interviews on camera, and our ethnographic films capture consumer behaviorism in life size images--replete with cultural interpretations. Our immersive methods help bypass the rational mind, and access emotional terrain.



STREET INTERCEPTS



We listen at a deeper level, and don’t let anything slip under the radar. Our street intercepts and impromptu “deep dives” at locations with great Asian density deliver spontaneous first-hand random qualitative data. Conducted both in-language and in English, these interviews are also captured on video; and streamed right to your conference rooms.



LONGITUDINAL PANELS



SAI crafts an exclusive panel of respondents for your study; to conduct longitudinal panel studies that involve repeated observations and discussions with your panel respondents over short or long periods of time. Week long online journal studies, and pre and post launch testing of messaging ideas /design/packaging can be managed using this panel.



ONLINE SURVEYS/CLT



We also undertake quantitive surveys, both online as well as conducted in person with consumers at a pre-arranged central location, such as the mall, hotel, car clinics or stores. Our interviewers are trained professionals, who record both verbal responses and non-verbal cues, test products, marketing materials, design, and messaging.



RECRUITMENT AND LANGUAGE Services





We pride ourselves in providing these highly specialized national services that set SAI apart and make us a partner of choice for the corporate and government sector alike. We are confident of delivering quality Asian American recruits from all major US cities/states for all major industries, including Healthcare, Wellness, Automobile, Aviation, Media & Entertainment, Lifestyle/Fashion, F&B, Retail, Digital, Financial/Banking/Insurance, Compliance, Home Improvement & Real Estate.



PROPRIETARY DATABASE



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SAI has a proprietary database of Asian Americans, including affluent high profile South Asian Americans. We conduct in-house recruiting, and create exclusive research panels for our clients, tailored to their business goals, be it for product sampling, message testing, or direct marketing efforts. This sets SAI apart from the competition that routinely employ respondents who are “trained” to answer.



GEOGRAPHICAL SPREAD



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Our research and marketing endeavors cover each of the four main geographical regions of United States. All major cities are captured, namely San Francisco, Los Angeles, Oregon, Washington, San Diego, Chicago, Dallas, Houston, Florida, New York, New Jersey, Atlanta, Virginia, and DC We understand location/statewide nuances, and offer a good geographical spread to offer a holistic understanding of your target consumer.



IN-LANGUAGE SURVEYS



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SAI works with highly qualified native translators, interpreters, transcribers and writers worldwide, who are specialists with industry-specific knowledge. Each of our linguists hold a professional qualification in translation; have relevant subject and industry experience; and are certified by ATA, ATA equivalent or their country equivalent; and industry experience.



TRANSLATION SERVICES



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We have a rigorous quality control system, and follow the TEP process to include Translation, Editing, and Proofreading. All translations and transcription are done by real human translators, and materials are double vetted for accuracy and cultural nuances. Furthermore, all of our translators sign non-disclosure agreements to ensure the privacy of our clients.



OUR NICHE SEGMENTS



We have expertise in the Asian segment, though we also work with the Middle Eastern segment, as well as hard to reach invisible diasporas such as Burmese, Hmong and other minority groups.



Headquarters: Las Vegas, NV 89107
Branch Offices: New Jersey, NJ; Reach: Global



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