We conduct both in-person and online focus groups, dyads and triads. Our focus groups testing involves deep psychological probes and projective techniques, such as story telling, metaphor elicitation, picture sorting, and more. Our multilingual moderators deliver in-language discussion in several languages, such as Chinese, Korean, Vietnamese. Tagalog, Japanese, Persian, Burmese, Sinhalese, Hindi, Urdu, Punjabi, and several other Asian dialects.