Indeed, we are the first full-service research and marketing firm to introduce a paradigm shift from "consumer" to "human" insights. We are experts at listening at a deeper level, and employing intuition, Gestalt principles and Zen Buddhism to interpret research findings. Our innovative market research tools make for the foundation of our brand advisory. We carefully draw out the distinction between ‘what people say’ and ‘what people do’ by employing psychological testing and immersive techniques. Our ethnographic films and ‘quanti-lative’ methods are disruptive and revolutionary, both in approach and creative output. Our research insights are actively employed in identifying your “real” target audience, and honing your brand narrative. Our expertise in brand engineering comes into play at this stage to manage your messaging and media plan, new product development, and game planning market entry solutions. We execute successful market entry and brand launches in North America, and South Asia, including media and events management.
