FIRST TO EMPLOY
GESTALT AND ZEN BUDDHISM
IN MARKET RESEARCH

South Asian Insights is the brainchild of Rachna Chopra, who is a cultural ambassador of the South Asian community on US soil since 2008. She understands the pulse of this segment, and is deeply connected to Asian American communities. She is an exceptional multilingual moderator, and outstanding analyst with broad knowledge of ethnic audiences and global cultures. Educated in disciplines of Psychology and Anthropology, she is well versed across diverse industries, consumers, markets (North America, UK, South Asia), and qualitative research methodologies.. Prior to forming SAI in 2016, Rachna was an independent consultant for leading multicultural research firms, and advertising agencies in North America. Rachna successfully ran a PR firm in New Delhi, India, that launched international celebrities and brands in South Asia.. Global nomad and ethnographic film maker, Rachna is also a noted columnist, author, poet and certified tour guide.. She currently lives in the Hopi land of Southwestern United States, and in her free time, guides journeys to sacred places of power and pilgrimage in South Asia..