FIRST TO EMPLOY
GESTALT AND ZEN BUDDHISM
IN MARKET RESEARCH


CONNECT WITH THE HUMAN INSIDE THE CONSUMER

First to Conduct
Ethnographies
in Ethnic Enclaves


ONE OF OUR MANY IMMERSIVE METHODS

FIRST TO OFFER
INSIGHT TOURS
THROUGH SOUTH ASIA

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About SAI



We are multicultural ambassadors of Asian Americans,
and thought leaders in South Asian space.
We bring colorful insights!



We are a full service think task offering advisory to reach Asian Americans of North America. Our team comprises of multicultural marketing professionals, market research experts, thinkers, historians, anthropologists and psychologists. We are skilled at employing behavioral techniques and psycho-analytical tools in our research and brand building with combined expertise of 75 years.
A true absolute passion for Asia and a commitment to our community makes us a remarkable and unrivaled resource. Besides, we are simply awesome to do business with!


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SAI EXPERITISE



Work with the experts.
Stop shooting in the dark.



SAI equips you with the intel and strategy to connect with Asian Americans who comprise nearly 6 percent of US population. Our expertise spans top six Asian segments (South Asian, Chinese, Korean, Vietnamese, Filipino, Japanese), and we are the unequivocal experts in the South Asian space. We fill in gaps in understanding in a marketplace where there is limited syndicated research on South Asian consumer.



CAPTURE NEW MARKETS
IN 3 STEPS THAT
WE MAKE EASY...



MARKET INTEL





We are a think tank, offering strategic advisory on targeting multicultural segments. We give you an intelligent foundation to chisel a brand personality relevant to your industry/audience. We enable growth and profitability.



SELLING STRATEGY





Our actionable human insights help identity your real target audience, and uncover their fundamental goals, values and motivations. Our path-breaking consultancy on communications and messaging maximizes your return on investment.



MARKET ENTRY





Our cutting edge and disruptive marketing and media strategies launch your brand in the market of your choice, be it North America or South Asia. We handle marketing, advertising, events, retail marketing, as well media buying and radio promotions.



BEVERAGES/Ethnic teas





ETHNIC FOODS/spices



AVIATION/AUTOMOTIVE





HOLISTIC HEALTH





INSURANCE PRODUCTS





BANKING/FINANCIAL





HEALTHCARE/PHARMA





HEALTHCARE/GOVT





ENTERTAINMENT



MEDIA HOUSES





DIGITAL/ COMPLIANCE





telecommunications





hospitality/interior





FASHION/LIFESTYLE





Meet Rachna Chopra



CHIEF STRATEGIST, SAI





South Asian Insights is the brainchild of Rachna Chopra, who is a cultural ambassador of the South Asian community on US soil since 2008. She understands the pulse of this segment, and is deeply connected to Asian American communities. She is an exceptional multilingual moderator, and outstanding analyst with broad knowledge of ethnic audiences and global cultures.

Educated in disciplines of Psychology and Anthropology, she is well versed across diverse industries, consumers, markets (North America, UK, South Asia), and qualitative research methodologies.. Prior to forming SAI in 2016, Rachna was an independent consultant for leading multicultural research firms, and advertising agencies in North America.
Rachna successfully ran a PR firm in New Delhi, India, that launched international celebrities and brands in South Asia..

Global nomad and ethnographic film maker, Rachna is also a noted columnist, author, poet and certified tour guide.. She currently lives in the Hopi land of Southwestern United States, and in her free time, guides journeys to sacred places of power and pilgrimage in South Asia..

READ RACHNA

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