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First to Conduct
Ethnographies
in Ethnic Enclaves

ONE OF OUR MANY IMMERSIVE METHODS

FIRST TO EMPLOY
THE GESTALT
AND ZEN BUDDHISM
IN MARKET RESEARCH

WE CONNECT WITH THE HUMAN INSIDE THE CONSUMER

FIRST TO MARRY
HOME COUNTRY TOURS
WITH MARKET RESEARCH

TO KNOW YOUT REAL AUDIENCE

About SAI

We are multicultural ambassadors of Asian Americans,
and thought leaders in the South Asian space.
We bring you colorful insights!

We are a full service think task and marketing agency, offering advisory to reach Asian American consumers of North America. Our team comprises of multicultural marketing professionals, market research experts, thinkers, historians, anthropologists and psychologists. We are skilled at employing behavioral techniques and psycho-analytical probes in our research and brand building efforts, and a combined expertise of 75 years. A true and absolute passion for Asia and a commitment to the community makes us a remarkable and unrivaled resource. Besides, we are simply awesome to do business with!

Work with the experts.
Stop shooting in the dark.

SAI equips you with the intel and strategy to connect with Asian Americans who comprise nearly 6 percent of US population. Our expertise spans top six Asian segments (South Asian, Chinese, Korean, Vietnamese, Filipino, Japanese), and we are the unequivocal experts in the South Asian space. We fill in gaps in understanding in a marketplace where there is limited syndicated research on South Asian consumer.

CAPTURE NEW MARKETS
IN 3 STEPS THAT
WE MAKE EASY...

MARKET INTEL

We are a think tank, offering strategic advisory on targeting multicultural segments. We give you an intelligent foundation to chisel a brand personality relevant to your industry/audience. Our actionable human insights help identity your real target audience, and uncover their fundamental values, motivations, and shopping preferences. Our path-breaking consultancy on communications and messaging maximizes your return on investment..

SELLING STRATEGY

We have been instrumental in reducing the litigations filed against ICBC, increased the life insurance policies sold by Mass Mutual, helped Kaiser Permanente understand the nuances of new Asian American mothers, improved perception of Novartis caregivers, tweaked the messaging for Wells Fargo advertising campaigns, and launched Deepak Chopra’s titles. No matter which industry you are in, SAI would enable growth & profitability.

MARKET ENTRY

While our research based strategic positioning gives you competitive edge, our marketing acumen enables your brand to establish itself in key markets. Our cutting edge disruptive marketing and innovative media strategies launch your brand in the market of your choice, be it North America or South Asia. We handle online marketing. television advertising, print, ground marketing, events marketing, retail marketing, as well media buying and radio promotions.