First to Conduct
Ethnographies
in Ethnic Enclaves

We are a think tank, offering strategic advisory on targeting multicultural segments. We give you an intelligent foundation to chisel a brand personality relevant to your industry/audience. Our actionable human insights help identity your real target audience, and uncover their fundamental values, motivations, and shopping preferences. Our path-breaking consultancy on communications and messaging maximizes your return on investment.. ​

We have been instrumental in reducing the litigations filed against ICBC, increased the life insurance policies sold by Mass Mutual, helped Kaiser Permanente understand the nuances of new Asian American mothers, improved perception of Novartis caregivers, tweaked the messaging for Wells Fargo advertising campaigns, and launched Deepak Chopra’s titles. No matter which industry you are in, SAI would enable growth & profitability.

While our research based strategic positioning gives you competitive edge, our marketing acumen enables your brand to establish itself in key markets. Our cutting edge disruptive marketing and innovative media strategies launch your brand in the market of your choice, be it North America or South Asia. We handle online marketing. television advertising, print, ground marketing, events marketing, retail marketing, as well media buying and radio promotions.