Our Expertise
Holistic Market Insights
Human thought and behavior is too complex for any one method to capture, South Asian Insights (SAI) employs a combination of disruptive research methodologies in market research, and carefully draws out the distinction between ‘what people say’ and ‘what people do.’
UX Deep Dive
Capture real time reactions of your audience via qualitative deep dives and home usage testing as they navigate your platforms, products and services.
Participant Pair Studies
Cross between in-depth interviewing and focus groups, providing a deep dive into day-in-the-life understanding of individual stories, experiences, and behaviorisms.
Immersive Research
Pure immersive field research at workplace, amongst family and friends, while shopping or cooking. Designed to get a holistic perspective on consumer personas, lifestyles, influencers; and captured on video by veteran videographers.
Ads Impact Analysis
Measure real time audience reactions to trailers, commercials and ads for testing campaign impact, messaging and intent to act for most effective outreach.
Language Translations
Our linguists hold professional ATA or country equivalent certifications in Chinese, Korean, Vietnamese, Tagalog, Japanese, Persian, Burmese, Sinhalese, Hindi, and more.