SOUTH ASIAN INSIGHTS
WHOLE IS GREATER THAN
SUM OF ITS PARTS
ARISTOTLE
REACH ALL 18 ASIAN IMMIGRANT GROUPS
TEAM OF CULTURAL ANTHROPOLOGISTS
ASIAN AMERICAN PANELS ACCESS
GUERRILLA
RECRUITING
LANGUAGE TRANSLATIONS
sme in multiple industries
In Depth Interviews
In-depth ethnographic interviews capture a comprehensive understanding of participants’ lives, and their stories. These one to one sessions elicit contexts, and brand perceptions unavailable through other methods. Conducted over phone, in person, street intercepts in natural environments or online; and delivered with recordings and transcripts.
QUALITATIVE RESEARCH
Dyads and Triads
These are a cross between in=depth interviewing and focus groups, providing a deep dive into each research topic; while using the advantage of both techniques. These intimate interactions provide day-in-the-life understanding of each participant, their individual stories, experiences, and dreams that have been realized and those being chased.
HYBRID RESEARCH
Focus Group Research
Pick from a choice of traditional focus groups with 6-8 participants, or mini focus groups with 4-5 respondents, and employ group dynamics and interpersonal communications to garner rich insights. All our focus groups are embedded with psychological probes, projective techniques, and conducted by ethnographic in-language moderators.
QUALITATIVE RESEARCH
Journaling
Qualitative deep dives that are informal and effective in testing specific hypotheses. Replete with creative exercises and projective techniques, journaling research can help find subconscious motivations, purchase triggers. and true life stories. Analyzed by researchers with specialized expertise at conducting immersive field research.
QUALITATIVE RESEARCH
Phone interviews
Effective means to get quick on-demand insights, often from hard to reach audiences or otherwise pressed for time. Great method for follow-up questions. Responses are recorded digitally to minimize human error, while preserving and communicating the full integrity of narratives. Supports both qualitative and quantitative methods.
HYBRID RESEARCH
Video Ethnographies
Pure immersive field research with participants in different surroundings, such as at workplace, or at home amongst family and friends, while shopping or cooking. Designed to get a holistic perspective on consumer personas, lifestyles, influencers, behaviorisms; and captured on video by veteran videographers in a professionally-produced documentary.
QUALITATIVE RESEARCH
Digital Communities
Get the answers you need by leveraging our online communities. Gauge new ideas or trend indicators, tweak your messaging and design prior to launch, get feedback or test hypotheses. An insightful journey, and our usual go-to to track consumer log of digital behaviors, receptivity to media at different times, bookmarks and favorites.
QUANTITATIVE SURVEYS