- SAI CULTURE
SOUTH ASIAN INSIGHTS
WHOLE IS GREATER THAN
SUM OF ITS PARTS
We are multicultural research specialists and cultural ambassadors of Asian Americans, South Asians and the progressive Indian Americans (Asian Indians). We fill gaps in understanding where there is limited syndicated consumer research on Asian American diaspora. Our behavioral analysts understand micro cultures, and keep a true and absolute passion for Asia. Our multilingual moderators and linguists are eclectic and diverse. Our insights gleaning starts right at recruitment stage, making us a unique and unrivaled resource. Besides, we are simply awesome to do business with!
REACH ALL 18 ASIAN IMMIGRANT GROUPS
Reach progressive Asian American groups of Chinese, Filipino, Japanese, Korean, Vietnamese and Indian Americans that comprise almost 85% of Asians in US. Besides, we also provide reach to 12 minor Asian groups; and intel in countries with significant Asian footprint, including UK, Malaysia, Thailand, India and Sri Lanka.
TEAM OF CULTURAL ANTHROPOLOGISTS
Our senior team of cultural Anthropologists and Psychologists are trained to identify the emotional response to your brand, and hone your brand narrative. Our analysts and multilingual moderators are well travelled through Asia, and understand the experiences of Asian American immigrants.
ASIAN AMERICAN
PANELS ACCESS
Tap into our high quality Asian panels that offer affordable and authentic consumer graphics, WHO personas, and answers that can't wait. Such as advertising concept testing, product reviewing, media mind mapping, and more. Currently available for North America, UK, Australia and the Nordics.
GUERRILLA
RECRUITING
On-the-spot impromptu recruiting during events with high foot fall of desired target audience. These hard-to-source participants offer refreshing insights, and set us apart from routine recruiting of “trained” to answer respondents. Share details of your desired target audience, and allow us to do the rest.
LANGUAGE
TRANSLATIONS
We offer multilingual Asian /South Asian moderation, as well as language translation services. Our linguists hold professional ATA certifications or country equivalent experience. They are adept in Chinese, Korean, Vietnamese, Tagalog, Japanese, Persian, Burmese, Sinhalese, Hindi, Urdu, Punjabi, and other dialects.
sme in multiple industries
Our research craftsmanship is coupled with subject matter expertise in a whole spectrum of industries, including Healthcare, FMCG, Pharmaceutical, Automotive, Media/Entertainment, Financial, Technology, Digital, Aviation, Government, Non profit, Telecommunication, and more.
In Depth Interviews
In-depth ethnographic interviews capture a comprehensive understanding of participants’ lives, and their stories. These one to one sessions elicit contexts, and brand perceptions unavailable through other methods. Conducted over phone, in person, street intercepts in natural environments or online; and delivered with recordings and transcripts.
Dyads and Triads
These are a cross between in=depth interviewing and focus groups, providing a deep dive into each research topic; while using the advantage of both techniques. These intimate interactions provide day-in-the-life understanding of each participant, their individual stories, experiences, and dreams that have been realized and those being chased.
Focus Group Research
Pick from a choice of traditional focus groups with 6-8 participants, or mini focus groups with 4-5 respondents, and employ group dynamics and interpersonal communications to garner rich insights. All our focus groups are embedded with psychological probes, projective techniques, and conducted by ethnographic in-language moderators.
Journaling
Qualitative deep dives that are informal and effective in testing specific hypotheses. Replete with creative exercises and projective techniques, journaling research can help find subconscious motivations, purchase triggers. and true life stories. Analyzed by researchers with specialized expertise at conducting immersive field research.
Phone interviews
Effective means to get quick on-demand insights, often from hard to reach audiences or otherwise pressed for time. Great method for follow-up questions. Responses are recorded digitally to minimize human error, while preserving and communicating the full integrity of narratives. Supports both qualitative and quantitative methods.
Video Ethnographies
Pure immersive field research with participants in different surroundings, such as at workplace, or at home amongst family and friends, while shopping or cooking. Designed to get a holistic perspective on consumer personas, lifestyles, influencers, behaviorisms; and captured on video by veteran videographers in a professionally-produced documentary.
Digital Communities
Get the answers you need by leveraging our online communities. Gauge new ideas or trend indicators, tweak your messaging and design prior to launch, get feedback or test hypotheses. An insightful journey, and our usual go-to to track consumer log of digital behaviors, receptivity to media at different times, bookmarks and favorites.
Culture Coaching
We offer culture coaching workshops for an in-depth and authentic audience understanding; that details the cultural nuances, cultural superstitions, traditions, religious rituals and more. Delivered by native language and culture experts, these are focused sessions that add layers of depth into your target audience of choice..
THE HOW
WORK WITH EXPERTS. STOP SHOOTING IN DARK.
Human thought and behavior is too complex for any one method to capture, South Asian Insights (SAI) employs a combination of disruptive research methodologies in Asian American market research, and carefully draw out the distinction between ‘what people say’ and ‘what people do.’ Our psychological and cultural probes speak to the human inside the consumer. Our superior research craftsmanship enables us to work not just with numerous research methods, but also diverse audiences. Beyond our work with primarily Asian American, South Asian and Indian American communities, we also undertake projects demanding Middle Eastern, African American, Hispanic, and Mainstream American segments.
LONGITUDINAL STUDIES
We employ our handcrafted exclusive panels to conduct longitudinal panel studies. These involve repeated studies with your panel over stipulated number of weeks or months. Great for cart surveys, concept testing, product usage tests, or ideation exercises.
QUANTITATIVE SURVEYS
Our quantitative surveys assure stringent quality control at all stages, starting with recruitment, and culminating in analysis and reporting. These surveys are often supplemented by qualitative focus groups or IDIs to validate findings; and the process has proven success.
DIRECT observation
Typically conducted via market immersion, spending ground time with consumers and suppliers, or mystery shopping, this "direct observation" is executed by our expert analysts, and deliver a first hand account of foot fall, and in-store experience.
THE WHAT
Asian Americans are high income AND FASTEST GROWING ethnic group
We have strong community ties with six largest Asian American groups of Chinese, Indian, Filipino, Japanese, Korean and Vietnamese that comprise nearly 85% of all Asians living in US. We are also well versed with other 12 smaller Asian groups, including Bangladeshi, Bhutanese, Burmese, Cambodian, Hmong, Indonesian, Laotian, Nepalese, Pakistani, Sri Lankan, Taiwanese and Thai.
THE WHAT
SOUTH ASIAN AMERICANS ARE AFFLUENT AND ASPIRATIONAL WITH A DISTINCTIVE IDENTITY
Four million strong, highly educated and affluent, South Asian immigrants have nearly double the median income of average American households. Taken together, this group is more diverse and includes Pakistanis, Bangladeshis, Nepalis, Sri Lankans, Bhutanese and Maldivian. We keep comprehensive understanding of these sub ethnicities, micro cultures and traditions.. We understand the pulse of South Asians, because we are one of them.
THE WHAT
INDIAN AMERICANS ARE WEALTHIEST SOUTH ASIANS WITH FORMIDABLE POLITICAL VOICE
Their high purchasing power, ambition, and tech savvy lifestyle makes them a very attractive segment. Passionate about travel, Asian Indians are constantly exploring themselves and the world around them. Focused equally on academic as well as economic success, they are family oriented, and brand loyal. Their youth outnumber the elderly in every state in America.
Pragmatic Shoppers looking for representation
Indian Americans are brand loyal consumers who need a personal connection to the brand. Corporate America needs to know the intricacies of Indian culture to avoid resorting to over generalization or stereotypes. This is a young segment, and very aspirational. Their acculturation patterns are a moving target, hard to pin.
Tech Savvy Early Adopters and Progressive
Indian Americans are by far the earliest adopters of technology. They also like owning new gadgets, fast cars, and real estate. Being family oriented often translates this into owning multiple gadgets, vehicles, and homes. Both first and second generation Asian Indians are constantly seeking new and unique way, and their adaptation is fascinating.
Gaining Visibility in Politics, Arts & Media
Indian Americans are increasingly becoming visible in spaces that have long been inhospitable to them, such as politics, arts and media. Add to this, their low rates of poverty, incarceration, divorce and reliance on public welfare, and one can see why Indian Americans are sometimes called a “model minority” in the United States.
AND MORE WITH OUR PANEL PARTNERS
LAS VEGAS, NV, 89107 | NEW JERSEY, NJ
