Whole is greater than sum of its parts
Data-Driven Insights for Strategic Success
Whole is greater than sum of its parts
Data-Driven Insights for Strategic Success
Our Value
Cultural Insights
Cultural Insights
Cultural Insights
Get the pulse of multigenerational Asian groups in North America, and get acquainted with their cultural nuances, myths, mythology, religious and spiritual beliefs.
Passion for Data
Cultural Insights
Cultural Insights
Access authentic and impactful insights by our behavioral experts and linguists who are well traveled through Asia, and speak the languages.
Community Connect
Cultural Insights
Community Connect
Our strength lies in our community networking. We put people first, offer some of the best incentives in the industry, know native cultures, and speak the languages.
Our Expertise
Holistic Market Insights
Human thought and behavior is too complex for any one method to capture, South Asian Insights (SAI) employs a combination of disruptive research methodologies in market research, and carefully draws out the distinction between ‘what people say’ and ‘what people do.’
UX Deep Dive
Capture real time reactions of your audience via qualitative deep dives and home usage testing as they navigate your platforms, products and services.
Participant Pair Studies
Cross between in-depth interviewing and focus groups, providing a deep dive into day-in-the-life understanding of individual stories, experiences, and behaviorisms.
Immersive Research
Pure immersive field research at workplace, amongst family and friends, while shopping or cooking. Designed to get a holistic perspective on consumer personas, lifestyles, influencers; and captured on video by veteran videographers.
Ads Impact Analysis
Measure real time audience reactions to trailers, commercials and ads for testing campaign impact, messaging and intent to act for most effective outreach.
Language Translations
Our linguists hold professional ATA or country equivalent certifications in Chinese, Korean, Vietnamese, Tagalog, Japanese, Persian, Burmese, Sinhalese, Hindi, and more.
Our Unique Edge
Street Intercepts
Focus Group Discussions
Video Ethnographies
Digital Communities
Journaling
Dyads
Tasting Sessions
Asian Americans
Asian Americans: Growing Wealth & Influence
Get intel for six largest Asian groups of Chinese, Indian, Filipino, Japanese, Korean and Vietnamese that comprise nearly 85% of all Asians living in US. We also provide intel to 12 minor Asian groups; and reach countries with significant Asian footprint, including UK, Malaysia, Thailand, India and Sri Lanka.
South Asian Diaspora
South Asians: Wealthy and Ambitious
Four million strong, highly educated and affluent, South Asian immigrants in US have nearly double the median income of average American households. Taken together, this group is more diverse and includes Pakistanis, Bangladeshis, Nepalis, Sri Lankans, Bhutanese and Maldivian.
South Asian Canadians
Indo Canadians: Largest Visible Group
Approx. 2.6 million strong (7,1% of total population), this segment has seen substantial growth in last 20 years, and projected to exceed 5 million by 2041. South Asian Canadians trace their origin to South Asia or Indian subcontinent, which includes India, Pakistan, Bangladesh, Afghanistan, Nepal, Bhutan, Sri Lanka.
Indian Americans: Wealthiest South Asians
Representation-Seeking Shoppers
Representation-Seeking Shoppers
Representation-Seeking Shoppers
Tech Savvy Early Adopters
Representation-Seeking Shoppers
Representation-Seeking Shoppers
Family-Focused Loyal Buyers
Nostalgia Driven Shoppers
Get South Asian Trends Report: Inform and Empower Your Strat
Unlock South Asian Market Insights
Our trends reports are a combination of secondary research and direct primary input from our proprietary database of Asians, South Asians and Asian Indians in America and Canada. These reports contain sections on shopping behaviors, motivations, family dynamics, and acculturation patterns. Upon request, we can tailor make the trend report for your specific industry.
Indian American Market Trends
Submit details of your industry and audience here. Get 10% off on your first report.
