Asian Americans: Our Niche Segment

The Asian American population is diverse; with 23 million tracing their roots to more than 20 countries in East Asia, Southeast Asia and the Indian subcontinent. Each segment has its own unique histories, cultures, languages and identities. Out of the 19 largest Asian origin groups in the United States that account for 97% of the nation’s total Asian population; SAI keeps specialized expertise in key 6 Asian origin groups – Chinese, Indian, Filipino, Vietnamese, Korean and Japanese – that account for nearly 85% of all Asian Americans.
Our combined expertise of 45 years has equipped us with the knowledge of their multiracial backgrounds, acculturation patterns, motivations, value systems, dietary and shopping preferences, as well as emotional and economic makeup.